Assignment 2-1

My analysis is on an ad I seen in the SELF magazine, on page 4 this is a two page for the Chevrolet Traverse.

The main focus of the ad is the front seat area of the crossover. So I am busy checking out the nice control area right in between the driver and passenger seats you have the radio with all the lights, display screen, buttons, and knobs. Of course it is bright and colorful and pulls in your attention. Then you have the nice leather steering wheel, with all it controls, so you don’t have to reach across to the middle of the crossover to change the radio station or turn it up and down, it also has your curse control, you can work the headlights high beam and low beams there as well. The best is the phone function buttons on the steering wheel, you can make a call turn it up and down and hang up when done. Of course they focus in on the driver door as well showing you all the controls there for your windows, locks, and mirror movements. This picture of the front seat area is so big and dominating of the ad you can see what all the buttons do. You really get a feeling of how roomy it is in the front of the crossover.

Then you notice that it is parked overlooking a bay somewhere. There are cliffs off to the right and sail boats out on the water. It looks very peaceful and quite, you could probably sit there for hours just watching everything and being relaxed.

Then you actually read the ad “There are great views from the second and third rows too”, and you realize that the ad is for the size and comfort of the vehicle. They focus almost the whole ad on the front area of the crossover how roomy it is, all the easily accessible functions and controls, you don’t even think about the back space, only to find out after reading the add that hey there is plenty more room behind this area and it is just as comfortable and nice as the front.

Of course they also note that it seats 8 comfortably, get 25 MPG, and has 30% more cargo space than other crossovers, in small print in the top right corner of the ad, it was the last section I looked at and read.

All information for this analysis was for SELF, the May 2011 issue.